Backflow Direct Chief Operations Officer

Aaron Colacchia joins the BACKFLOW DIRECT team as the Chief Operations Officer (COO) responsible for all business operations.  Aaron has over 25 years of experience in design, engineering and manufacturing of backflow prevention products. In 1988 he started with Ames Company as a design and manufacturing engineer involved in the development of the complete Silver Bullet backflow prevention product line. He succeeded in this role up to Watts Industries' acquisition of Ames in 1996. In 1997 he became the COO of Hunter Innovations, the developer of the Colt/Maxim product line where he served in this capacity until Watts acquired Hunter Innovations in 2003. Aaron joined the Watts organization where he served as the Plant Manager for Ames (a subsidiary of Watts) until 2008. In 2009 Doug Powell and Aaron Colacchia partnered in the acquisition of MetalCloak a manufacturer of high end aftermarket off-road vehicle products. Under new ownership the traditional tiered marketing approach for MetalCloak was immediately changed to an internet based, direct to customer sales model. MetalCloak has averaged annual sales growth of more than 100% since the transition to a direct to customer sales model. The backflow prevention industry meets all of the parameters necessary for a successful direct to end user internet sales model. Aaron's experience with the backflow industry and the direct sales model is the perfect combination to lead BACKFLOW DIRECT to the position of industry leader.